Parenting may not come with a manual, but at CHERUBS and Lil Luvs, we’re here to support you through every step of the journey. From high-quality, value-for-money wipes to our ultra-absorbent, locally produced diaper range, we’ve got you covered. Let us take care of the mess while you focus on what truly matters—living, laughing, and loving.
Browse our site for helpful advice, product information, and practical tips on pregnancy, baby care, and more. Plus, be sure to check out our exciting competitions! Whether you’re caring for a newborn or a toddler, we have everything you need to keep your little one happy and healthy.
Both Cherubs and Lil Luvs are deeply rooted in South African heritage, offering a comprehensive range of baby care products that parents can trust.
Our brands are committed to providing reliable, high-quality solutions for all your baby care needs, from gentle wipes to ultra-absorbent diapers that keep your baby dry and comfortable.
Established over 120+ years ago, The Lion Match Company (Pty) Ltd has developed some of South Africa’s favourite brands.