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OUR BRANDS

At the Heart of Every Home - Since 1905

A much loved staple for all South Africans, Lion Safety Matches have been a symbol of national pride and a part of families for well over 100 years, crafted under strict safety and quality regulations.

Lion Firelighters are long-lasting, easy to light and come in a resealable bag that keeps them fresher for longer. They leave no residue and no-mess providing a convenient firefighting solution.

Lion Strikers strikes like a match, burns like a firelighter, making it easy to start a fire without any mess or fuss. Available in a easy to carry pack of 20 and sustain an odourless, long-lasting flame.

The Clearlite range of Citronella Candles and Lamp Oils have become a necessity both in our homes and the outdoors. You can take them camping, light up a dinner table and keep mosquitoes and bugs at bay.

Clean, shiny shoes reflect well on the wearer, and the act of polishing is a cherished family ritual. Consumers trust each application of Lion Quality Shoe Polish to protect shoes from water and scuffing.

Lion Shaving has come to enjoy the reputation of delivering quality products for the hardworking South African offering exceptional value for money. Delivering a clean, ‘sharp sharp’ shave every time.

The Clearlite range of Citronella Candles and Lamp Oils have become a necessity both in our homes and the outdoors. You can take them camping, light up a dinner table and keep mosquitoes and bugs at bay.

Cherubs has strong roots in South African heritage and encompasses a comprehensive range of essential baby care products that provide consumers with reliable and quality solutions for their baby care needs.

Comfitex is an affordable sanitary care range that offers comfort, quality and protection. Everyday freshness for low flow days or heavy periods, the Comfitex range offers comfort to women of all ages.

Celebrate and enhance your natural beauty with Loving Touch, the personal care brand for South African women that nourishes and protects your skin. Our range of quality products offer value for money and will leave your skin beautifully smooth and soft. So, feel fabulous, feminine, glamourous, confident, and more, all with Loving Touch. Loving Touch, Love Yourself!

Duel is a male grooming brand that offers affordable range of quality products designed to cater to the unique needs of the modern man. The shaving range features easy-to-use products that provides a smooth and refreshing shaving experience while protecting against skin irritation. Whether you prefer a classic or modern shave, Duel’s got you covered.

The Hygenix range offers the consumer convenient cleaning power in the form of Multipurpose Cloth Wipes. Hygenix ensures that consumers’ homes stay clean and germ-free at all times.