Lion Match Products (Pty) Ltd has grown exponentially, since its inception in 2007, to include a signifi cant range of leading South African household products.
An iconic South African brand, the Lion Match trademark remains relatively unchanged since 1905 and is at the heart of The Lion Match Company (Pty) Ltd.
With matches as its original fast-moving consumer product, the Lion brand owns a valuable trust positioning in the South African consumer’s mind. It is from this strong positioning that additional mass market products have been successfully launched.
Through business acumen and marketing flair, this intrepid brand flourished amidst two world wars, economic and political instability and varying consumer and competitive circumstances.
That same spirit drives the brand today, and a growing number of consumers trust the Lion brand to deliver a quality, value for money experience across a growing range of products.
Building on from Lion Safety Matches, which are treasured in homes across the country, each new product is subject to careful planning and extensive consumer and market research before launch.
With attention to detail at the core of the business, Lion Match Products (Pty) Ltd is building a legacy of brand innovation with products such as Lion Firelighters, Lion Quality Shoe Polish, Lion Strikers, the Clearlite range of citronella candles and oils, Price’s Candles, Lion Shaving and many others.
To build a world-class business by being number 1 in our chosen fields of endeavour while maintaining the highest level of integrity.
Developing a working environment in which the employees take ownership, accountability and responsibility for their actions.
To be the top performing FMCG company focused on providing world class brands and products to local and international markets.
In support of our growth and development, we took ownership of Nkunzi Unsgaard in 2012, housing these acquisitions and capabilities under the umbrella of The Lion Match Company (Pty) Ltd. This strategic decision cemented our position as a top industry contender in the FMCG arena.
With our continued effort in research and development, we perpetually strive to improve our product formulations and technology to ensure that products are reliable and set at an optimum level of performance. This dedication has been the cornerstone of retaining our exceptional household status of product excellence.
Brands and counting
Established over 120+ years ago, The Lion Match Company (Pty) Ltd has developed some of South Africa’s favourite brands.